October 22, 2019

Moving to Word Press

Hello, Word Press.

For the past 18 months, My Literary Coach has been hosted by Hubspot.com, a full-featured hosting site. And I loved it.

Hubspot, the fastest growing lead management tool in the late 2000s, began by focusing on so-called inbound marketing strategies–you know, an active blog, lots of free content to attract prospects or leads, and white papers or other take-aways for which readers might give up their names and email addresses.

The shift in philosophy was attractive. Instead of interrupting persons–loud ads during television and radio shows, direct mail by the box-load, spam in your inbox–the inbound content would appeal to those already looking for information about planning a vacation or publishing a book or whatever.

Gradually, however, Hubspot added press releases, Google adword connections, and daily posts about how to hire a sales manager or draw better lines for sales areas. A new monthly or annual package really focuses on the number of visits to one’s website. This will match expenses to volume users, but it will likely mean more cost for me as innovations get pressed out to all customers.

In 2010, My Literary Coach ranked at about the 3 millionth active website; in 2011, it drifted to 23 millionth. Yet, I was spending more than ever for Google adword clicks, and someone to calibrate and refine them.

All of these changes are probably great for small business much larger than mine … but not for My Literary Coach. Most of our visitors are “just shopping.” Clients often return to the website at least four times before making a contact.

By moving to Word Press, I already know that I will have fewer apps and dashboards by which to generate or monitor what is happening. Yet, I am convinced that the inbound marketing strategy is the right one for my niche in the publishing industry … and Word Press will help me get there, I hope.

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