December 16, 2018

How Much Should an Ebook Cost?

Simon and Schuster (one of the big six publishers) has purchased Author Solutions and opened a self-publishing service called Archway Publishing. Author Solutions is big, but not my favorite. I have worked with authors who have paid more than $10,000 (without marketing or publicity) to get their book published. Pearson paid more than $119 million […]

Self-publishing eBook marketing essentials

Alison Horton has posted “5 Essentials of eBook Marketing.” They are: Create a killer cover Build your own bookstore Build and talk to your fan base Be your biggest fan Leverage that metadata, especially keywords The biggest surprise for me was item 4 and the way item 3 was described: To build your fan base, […]

Sell Books through Twitter?

GalleyCat has a story about David Wolman, contributing editor to Wired, testing out Chirpify.com software that permits users to conduct purchases (or make donations) without leaving their Twitter.com or Instagram.com stream. The video on Chirpify says, “No more ‘add to cart.’ No more ‘check-out.’” And, “no more credit card forms.” The video gives the impression […]

Authors, Engage Readers with QR Codes

Emily Craven, guest blogger at The Creative Penn, has an excellent article on how authors can use QR codes to engage readers. QR codes are free to generate, and they can direct a smart phone user to any website or media link, such as a YouTube video, a donation page, or a discount coupon. The […]

Self-Publishing Case Studies by Jason Boog

Jason Boog posted his slides from the Media App Summit about the rise and current status of self-publishing (slides 2-3). The case of Cora Carmack (slides 7-8) is especially interesting because it documents the birth of a new genre in 2009, which is now the third most influential genre in sales of self-publishing. Self-Publishing Case […]