October 24, 2017

Author platform: Do more than word of mouth

Spredfast.com offers a report about small business publicity in which over twice as many (79%) depend on word of mouth (WOM) to promote their business than social media (35%). Businesses use advertising almost in between at 44%. The Hiscox Small Business Survey also small businesses offering IT/media services or business services were much more likely […]

Author Platform: You cannot Tweet your way to success

The title is copied from Publishers Weekly email offer to authors. Old school now is thinking that social media forms the basis of your platform and that blogging at least weekly is your microphone. New school is grasping your current and future role in the process. Not only are you, the author, the hub of […]

How Much Should an Ebook Cost?

Simon and Schuster (one of the big six publishers) has purchased Author Solutions and opened a self-publishing service called Archway Publishing. Author Solutions is big, but not my favorite. I have worked with authors who have paid more than $10,000 (without marketing or publicity) to get their book published. Pearson paid more than $119 million […]

3 Ways in which novels and screenplays are similar

  Michael Ferris, a former Hollywood Lit Manager, now helps writers get their foot in the door. He has a great post, “7 Ways Writing a Screenplay Is Different than Writing a Novel.” In the middle of his presentation, Ferris elucidates helpful points for fiction writers. He says, On the physical pages of the script, […]

10 Mistakes in Book Proposal Query Letters

You have finished your novel and now want to get a literary agent. After drafting your agent query letter or email, here’s a checklist of things you should NOT do. 411: What they have in common is that you should not say or demonstrate that you are inexperienced, boring, or incapable of good writing. 1. […]

Get a Fresh Angle in Author Book Proposal–Don’t Just Be Persistent

  USA Today posted an article about Tom Fields-Meyer who shopped his proposal for a book about raising a son with autism. His persistence over several years finally paid off in that his book is now being published. Persistence–sustained action in making an outcome happen–is not the key take-away, in my opinion. The fresh angle […]

Self-publishing eBook marketing essentials

Alison Horton has posted “5 Essentials of eBook Marketing.” They are: Create a killer cover Build your own bookstore Build and talk to your fan base Be your biggest fan Leverage that metadata, especially keywords The biggest surprise for me was item 4 and the way item 3 was described: To build your fan base, […]

To Get a Literary Agent, Make Your Query Letter–and Manuscript–Lean

Mike Wells is an American bestselling thriller and suspense author who also teaches creative writing at Oxford University. He is known for fast-paced, ‘unputdownable’ novels. His 5 Steps to Landing a Good Literary Agent is a helpful read. I want to focus on a side comment he makes: The main problem most writers have when […]

NOT Signing the Publishing (or Editing) Deal

Jill Konrath has a short video on “Sales Integrity Is Being Willing to Not Sell Something.” As her examples point out, doing this is tough, especially when taking the deal meets goals or provides relief. Recently an author approached for advice about his publishing situation. He had received a publishing agreement from a smaller publisher. […]

3 Questions Your Book Proposal Must Answer – Marketing Profs

Marketing Profs posted an article that fits well with writing a book proposal or query letter. When working business to business (B2B), it is important to have “a provocative point of view,” one with narrative qualities. Writing your book query and book proposal is an author-to-literary agent situation. Many book proposals that I review offer […]