April 29, 2017

Author Promotion — Personal Branding

The hardest problem to fix when authors contact me is the lack of an author platform. If you are just getting started on one, then read this blog through and proceed to basic set up: How to use your author name consistently across all social media. After you have set up your accounts, you will […]

Author platform: Do more than word of mouth

Spredfast.com offers a report about small business publicity in which over twice as many (79%) depend on word of mouth (WOM) to promote their business than social media (35%). Businesses use advertising almost in between at 44%. The Hiscox Small Business Survey also small businesses offering IT/media services or business services were much more likely […]

Self-publishing eBook marketing essentials

Alison Horton has posted “5 Essentials of eBook Marketing.” They are: Create a killer cover Build your own bookstore Build and talk to your fan base Be your biggest fan Leverage that metadata, especially keywords The biggest surprise for me was item 4 and the way item 3 was described: To build your fan base, […]

Author promotion: Amazon’s new review policy

The New York Times Sunday (12/23/2012; 1, 26) featured an article by David Streitfeld on “Giving Mom’s Book Five Stars? Amazon May Decide to Cull Your Review.” (Shown is the summary of the 225 reviews received by Natalie Goldstein’s Writing Down the Bones: Freeing the Writer within [Shambhala, 2010.) It turns out, on the one […]

Author promotion with free design tools

Hubspot.com lists 13 freeĀ  visual design tools. One of my favorites is number 11, Vecteezy.com, which features free vector art. After viewing, you might think its designs are right out of 2000. And, they are. But look at that wallpaper again. Or, those location pointers. Their commercial rights statement seems fair and easy to follow. […]

Author Platform: Use Google-Plus new community feature [video]

Google-Plus now lets users build and join communities. View a one-minute promotional video or use this YouTube link. In a previous post today, I noted that author platforms are about building community. And this is how authors can grow their readership as well as their small business. Hubspot offers these insights: What Are Google+ Communities? […]

Sell Books through Twitter?

GalleyCat has a story about David Wolman, contributing editor to Wired, testing out Chirpify.com software that permits users to conduct purchases (or make donations) without leaving their Twitter.com or Instagram.com stream. The video on Chirpify says, “No more ‘add to cart.’ No more ‘check-out.’” And, “no more credit card forms.” The video gives the impression […]

Authors, Engage Readers with QR Codes

Emily Craven, guest blogger at The Creative Penn, has an excellent article on how authors can use QR codes to engage readers. QR codes are free to generate, and they can direct a smart phone user to any website or media link, such as a YouTube video, a donation page, or a discount coupon. The […]

Is Your Author Platform Built on Fake Followers?

PC World has posted an excellent article on using a free tool to determine how many fake followers are among your twitter followers. Having a large percentage of fake followers signals that your account has probably been compromised. The algorithm uses these elements: The Following / Followers ratio is less than 50 Following / 1 […]

Reader Platforms Set up by Fiction Publishers

Chuck Sambuchino begins chapter 1 of his new book, Create Your Writer Platform, with this line: “Platform, simply put, is your visibility as an author.” Nonfiction authors especially have been told by agents and publishers’ editors that they need a platform. Here is good news for authors: some publishers are creating portals for readers in […]