July 16, 2019

Visualizing Author Breakthrough Experiences

Bryan Franklin

Bryan Franklin, “10 Million Dollar Coach”

As an author, what keeps you going? What holds you back?

Last month, I participated in a conference call featuring

Bryan Franklin, “The $10 Million Business Coach”–that’s a million per year, and he has done this for over 10 years in a row. (Yes, through both 9-11 and the Great Recession.)

Authors are artists aiming to create small businesses. So Bryan’s experience may not seem relevant at first. Yet, I found one insight especially helpful: of three basic types of successful entrepreneurs, only one is sustainable.

1. A large number believe they need to sacrifice their lives to their businesses over a career so that later in retirement they can buy back their lives. You know: working day and night, forget about family, Bryan is saddened by how few ever reach the finish line because they no longer know how to make themselves happy. (Sounds like more than a few authors who aim to be successful.)

2. A second group sacrifices little because they are “artistic,” no selling out to the system or market. Bryan finds, however, that these persons have few financial skills, and because they are poor, are constantly struggling to survive even as they condemn others as too commercial. (Do you know authors like this?)

3. A third group is truly free, and they have one thing in common: they follow a formula for life. (Here he had me hooked.)

That pattern was presented from a number of angles. The one that most struck me, however, had to do with visioning goals.

Ask many writers about what they want to achieve, and they will say, “I want to be a published author.” In probing, the picture in their mind’s eye is sitting in a bookstore and autographing copies of their just-published book. Perhaps a line stretches back to the front door, and perhaps they can feel the writer’s cramp developing.

For authors in the sacrifice-now mode, this vision is the pay-off for all the nights researching and writing.

For authors in the artistic mode, this is validation that their commitment to their artistic vision will finally attract others.

How does one link such a far-away vision to today? Or, to a pathway from now until then? Bryan finds such far away visions to make few connections.

What experience can you recall from this past week (or two at the most) that really energized you or prompted you to think, “This is what I am all about” or “I want to do more of this”? Make this the center of your mission. Then design your life to produce more of this.

For me, this experience was having two clients express in one way or another that our work together was affirming. They really felt supported, and I really felt energized. I want to do more of this. I want to create this experience in other authors. To accomplish this, I need to focus on what led to those spontaneous affirmations.

According to Bryan, this connection or insight is the engine that animates one’s work. For you, this might be coming to a core distinction after working on a nonfiction book outline. Or, it might be having characters or sceens go in different directions that you thought earlier. Or, it may be having a reader comment on how much a chapter or scene affected him or her.

After designated time periods–Bryan spoke in terms of quarters–correct your life to produce or capture more of your engine experiences. Design your writing or business to give you more of this. And, in the process, take the boldest action toward your dream and legacy.

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