September 16, 2014

Author platform: Do more than word of mouth

Author publicity, author promotion styles

Spredfast.com offers a report about small business publicity in which over twice as many (79%) depend on word of mouth (WOM) to promote their business than social media (35%). Businesses use advertising almost in between at 44%. The Hiscox Small Business Survey also small businesses offering IT/media services or business services were much more likely […]

Author Platform: You cannot Tweet your way to success

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The title is copied from Publishers Weekly email offer to authors. Old school now is thinking that social media forms the basis of your platform and that blogging at least weekly is your microphone. New school is grasping your current and future role in the process. Not only are you, the author, the hub of […]

When should authors enter contests?

Author promotion contests

Recently, a good friend contacted me about helping her nomination to final in Circle of Moms Top 25 Book Author Moms contest for 2012. The contest is sponsored annually by the Association of Journalists and Authors. This contest simply counts votes, and she earned enough to place among the top 25 authors. Her book is […]

How Much Should an Ebook Cost?

Simon and Schuster (one of the big six publishers) has purchased Author Solutions and opened a self-publishing service called Archway Publishing. Author Solutions is big, but not my favorite. I have worked with authors who have paid more than $10,000 (without marketing or publicity) to get their book published. Pearson paid more than $119 million […]

3 Ways in which novels and screenplays are similar

writing fiction like a screenplay

  Michael Ferris, a former Hollywood Lit Manager, now helps writers get their foot in the door. He has a great post, “7 Ways Writing a Screenplay Is Different than Writing a Novel.” In the middle of his presentation, Ferris elucidates helpful points for fiction writers. He says, On the physical pages of the script, […]

10 Mistakes in Book Proposal Query Letters

Manuscript Evaluation

You have finished your novel and now want to get a literary agent. After drafting your agent query letter or email, here’s a checklist of things you should NOT do. 411: What they have in common is that you should not say or demonstrate that you are inexperienced, boring, or incapable of good writing. 1. […]

Get a Fresh Angle in Author Book Proposal–Don’t Just Be Persistent

Adults with Autism

  USA Today posted an article about Tom Fields-Meyer who shopped his proposal for a book about raising a son with autism. His persistence over several years finally paid off in that his book is now being published. Persistence–sustained action in making an outcome happen–is not the key take-away, in my opinion. The fresh angle […]

Self-publishing eBook marketing essentials

Alison Horton has posted “5 Essentials of eBook Marketing.” They are: Create a killer cover Build your own bookstore Build and talk to your fan base Be your biggest fan Leverage that metadata, especially keywords The biggest surprise for me was item 4 and the way item 3 was described: To build your fan base, […]

Author Platform for Getting Published (Part 1)

Kate Epstein

Building your author’s platform? Querytracker a while back featured literary agent Kate Epstein on this issue. I want to tease out a distinction she makes that I find helpful. But first, Kate’s definition: An author’s platform is “something you specifically bring to promotion that will increase your book’s visibility in a way that another author […]

To Get a Literary Agent, Make Your Query Letter–and Manuscript–Lean

Mike Wells

Mike Wells is an American bestselling thriller and suspense author who also teaches creative writing at Oxford University. He is known for fast-paced, ‘unputdownable’ novels. His 5 Steps to Landing a Good Literary Agent is a helpful read. I want to focus on a side comment he makes: The main problem most writers have when […]