What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot All-in-one Marketing Software
Author Body-Language Cheat Sheet and the Dangers of Cliches
February 24, 2013 by 1 Comment
Carol Kaufman wrote The Writer’s Guide to Psychology . Her purpose? To help authors better communicate to readers behaviors that can suggest, say, agitation without telling readers this. She offers a free “Body Language Cheat Sheet,” which is helpful, especially in getting an author’s mind to get just the right clues. Yet, I feel compelled [...]
Authors, have times changed? Blogger to review best sellers of last 100 years
February 20, 2013 by 1 Comment
Some might think that blogger Matt Kahn’s goal to read and review each year’s best seller from 1913 to present as an ambitious hobby. Others, a horrible waste of time. I see it as a project to be watched and welcomed when completed. Matt plans not only to do a content or plot review but [...]
What authors want–and need
February 14, 2013 by 1 Comment
Digital Book World and Writer’s Digest hosted a webinar on February 7, 2013, that is now in their members’ webcast archives The content is based on their extensive research and is for sale (at $295). I attended the event, but have not yet purchased the findings, which are based on surveys of 5,000 authors. Here [...]
Author Platform: You cannot Tweet your way to success
February 13, 2013 by Leave a Comment
The title is copied from Publishers Weekly email offer to authors. Old school now is thinking that social media forms the basis of your platform and that blogging at least weekly is your microphone. New school is grasping your current and future role in the process. Not only are you, the author, the hub of [...]
Literary Agency E-Book Operations Now Reaching Outward
January 25, 2013 by Leave a Comment
Publishers Lunch Deluxe reports that Trident Media Group has moved its ebook operations to TMG–a separate division–so that it can service other literary agencies in a manner similar to its own agency publications. John Campbell agency is expected to convert its 25-book backlist into ebooks. The news release quoted Robert Gottlieb, chairman of Trident, as [...]
Author promotion: Amazon’s new review policy
December 25, 2012 by 5 Comments
The New York Times Sunday (12/23/2012; 1, 26) featured an article by David Streitfeld on “Giving Mom’s Book Five Stars? Amazon May Decide to Cull Your Review.” (Shown is the summary of the 225 reviews received by Natalie Goldstein’s Writing Down the Bones: Freeing the Writer within [Shambhala, 2010.) It turns out, on the one [...]
Author platform: Do more than word of mouth
December 17, 2012 by 1 Comment
Spredfast.com offers a report about small business publicity in which over twice as many (79%) depend on word of mouth (WOM) to promote their business than social media (35%). Businesses use advertising almost in between at 44%. The Hiscox Small Business Survey also small businesses offering IT/media services or business services were much more likely [...]
How Much Should an Ebook Cost?
December 16, 2012 by Leave a Comment
Simon and Schuster (one of the big six publishers) has purchased Author Solutions and opened a self-publishing service called Archway Publishing. Author Solutions is big, but not my favorite. I have worked with authors who have paid more than $10,000 (without marketing or publicity) to get their book published. Pearson paid more than $119 million [...]
Author promotion with free design tools
December 15, 2012 by Leave a Comment
Hubspot.com lists 13 free visual design tools. One of my favorites is number 11, Vecteezy.com, which features free vector art. After viewing, you might think its designs are right out of 2000. And, they are. But look at that wallpaper again. Or, those location pointers. Their commercial rights statement seems fair and easy to follow. [...]